Getting started with Creative Analytics

Last updated: April 21, 2025

Getting Started with Creative Analytics

What is Creative Analytics?

Ever wished you could see exactly why some ads crush it while others flop? That's what Creative Analytics does! It goes beyond basic CTR and ROAS metrics to translate performance data into scores that actually make sense for creative teams. Think of it as your creative detective, helping you spot patterns in what's working so you can do more of what connects with your audience.

What Can You Do With Creative Analytics?

Get Smart with AI Scores

  • Hook Score: See if your first few seconds grab attention or make people scroll past

  • Watch Score: Find out if viewers stick around or drop off

  • Click Score: Discover if your ads are driving people to take action

Uncover What's Really Working

  • Break down performance for every ad without needing a data science degree

  • Filter by what matters – campaigns, platforms, or time periods

  • Spot patterns in what your audience loves and which creative approaches to double down on

  • Connect your creative choices to actual business results

Why Use Creative Analytics?

  • End the guesswork by seeing what actually resonates with real humans

  • Find your creative secret sauce by identifying which elements drive clicks and conversions

  • Get creative and marketing teams speaking the same language

  • Come to meetings armed with proof when someone asks "why try this approach?"

How to Get Started

  1. Head to Creative Analytics in your Icon dashboard

  2. Connect your ad accounts from Meta, TikTok, or Google

  3. Pick your time frame using the calendar dropdown

  4. Check out the big picture on your dashboard to see overall performance

  5. Click into specific campaigns or ads to dig deeper

  6. Review your AI scores to quickly spot strengths and weaknesses

  7. Build custom reports focused on the metrics that matter to you

Pro Tips

  • Compare similar ads to find which small tweaks make big impacts

  • Use Hook Score as your guide – nail those first seconds and the rest often follows

  • Set up separate dashboards for different products or campaigns

  • Make a weekly date with your analytics – 15 minutes can keep you from missing important trends

  • Put winners and losers side by side to spot patterns faster

  • Feed what you learn into AdGPT to create new ads that build on what's working