Getting started with Adspy

Last updated: April 5, 2025

What is AdSpy?

AdSpy is a tool we've built at Icon AI AdMaker to help you keep tabs on what your competitors are doing with their ads. It works similarly to tools like Foreplay, Atria, or Magic Brief. With AdSpy, you can look up competitor brands, see their ads, and save them to your own collections for reference.

What Can You Do With AdSpy?

Find Competitor Ads

  • Search for any brand you're interested in

  • See their ads from across the web in one place

Save and Organize

  • Create boards to keep your findings organized

  • Group ads by competitor, campaign style, or whatever makes sense to you

  • Share these collections with your team

Get the Full Picture

  • We automatically grab the landing pages linked to the ads

  • For video and audio ads, we transcribe the hooks so you can see exactly what messaging they're using

Why Use AdSpy?

  • Find inspiration when you're stuck on your own ad ideas

  • Keep up with what your competitors are doing

  • Spot trends in your industry

  • Save time by having everything in one place

How to Get Started

  1. Type in a competitor's name in the search bar

  2. Browse through their ads and click on any that catch your eye

  3. Save interesting ads to your boards

  4. Check out the landing pages and hook transcriptions we've pulled for you

  5. Use what you learn to make your own ads better

Need Help?

If you get stuck or have questions about AdSpy, just reach out to our support team and we'll get you sorted.