Getting started with AI CMO

Last updated: May 1, 2025

What is AI CMO?

AI CMO plans, creates, and runs hundreds of winning ads end-to-end. It acts as your virtual Chief Marketing Officer, analyzing your market and delivering ready-to-launch campaigns at scale by combining competitor insights, performance data, and audience research.

What Can You Do With AI CMO?

Discover Winning Ad Formulas

  • Competitor Clone suggestions: Get ads modeled after competitors' most successful campaigns

  • Winner Iteration suggestions: Generate variations of your high-performing ads

  • New Concept suggestions: Create fresh ad ideas based on audience research

Scale Your Ad Operations

  • Autosuggestions: Launch hundreds of winning ads automatically

  • Justifications: Understand the reasoning behind each AI-generated concept

Why Use AI CMO?

  • Save hours on market research and creative brainstorming

  • Reduce wasted ad spend by focusing on concepts with proven metrics

  • Scale your ad creation from dozens to hundreds of variations

  • Make data-driven decisions with clear justifications

  • Stay ahead of competitors by quickly adapting to market changes

How to Get Started

  1. Access AI CMO Dashboard

    • Navigate to the AI CMO section in your Icon dashboard

  2. Review AI Suggestions

    • Browse recommended concepts with attached justifications

    • Filter by predicted performance metrics

  3. Refine and Approve

    • Select promising concepts and make adjustments as needed

    • Approve final selections for production

  4. Launch and Monitor

    • Deploy approved ads through Icon's Adsmanager

    • Track performance in real-time

Pro Tips

  • Combine strategies for maximum impact

  • Use justifications for valuable market insights

  • Create A/B test groups to identify winning elements

  • Integrate with Creative Library for more personalized recommendations

Best Practices

  • Start with diverse inputs for the broadest possible data foundation

  • Allow 1-2 weeks for AI CMO to calibrate to your brand

  • Regularly update audience segments in Audience Research

  • Use justifications as training material for team members

AI CMO becomes more effective over time as it learns from your preferences and campaign results.