Getting Started with Asset Generator

Last updated: July 23, 2025

What is Asset Generator?

Asset Generator is an advanced AI tool developed by Icon that brings your imagination to life, enabling users to transform natural language text and still images into video clips (think Sora for ads). Whether it's having your product levitate, be surrounded by nature, or held by a dinosaur, Asset Generator saves you time and money by eliminating the need for three separate tools—all while automatically syncing with your creative library.

How does it work/How to get started?

Asset Generator offers three powerful options—Image-to-Video, Text-to-Video and Text-to-Image—each allowing you to describe what you want using natural language for effortless video generation. All generated videos are automatically added to your Creative Library with AI tagging.

  • Image-to-Video

    • Start by simply uploading any PNG or JPG image to the box in Icon, or choose from your existing creative library followed by describing what your want. For example, if you want to showcase your product floating, simply say "make this product levitate" and then click "Generate."

  • Text-to-Video

    • Describe what type of video you want generated. For example, if you want a cinematic shot of a product in a certain environment; "Floating Water Lanterns on a River: Fast-paced wide shot with symmetrical composition"

  • Text-to-Image

    • Describe the image you want to generate. This should feature generic concepts/scenes, not specific products

  • For all three options: Use the "Enhance Prompt" button to automatically improve your input descriptions for any of of the three options. Click "Generate" and wait for Asset Generator to create your video.

Tips for Best Results

  • Be specific in your descriptions - include details about environment, motion, and style

  • For product videos, clearly describe how you want the product to be featured or move

  • Try different angles and contexts to showcase your product's versatility

  • Keep videos short and focused (5-15 seconds) for optimal ad performance

  • Use the AI filter in your Creative Library to easily find all your Asset Generator content

Why Use Asset Generator?

  • Save time and money by replacing multiple AI video tools with one integrated solution, all automatically tagged and organized within your Creative Library

  • Transform static images and product photos into dynamic video content in seconds, showcasing your products in various environments without the need of physical photoshoots, video editing skills or expensive equipment

  • Scale your ad creation process efficiently with quick video generation for multiple campaigns

Need More Help?

If you get stuck or have questions about Asset Generator, just reach out to our support team and we'll get you sorted!