What is Photoshoot?

Photoshoot is an AI tool that transforms your product photos by placing them into new backgrounds, scenes, and environments—all without touching a camera. Just upload your image, choose or describe a background, and generate fresh visuals for your ads, website, or social media.

Why Use Photoshoot?

• Save time and money by eliminating the need for constant photoshoots

• Scale your creative output with multiple variations of each product

• Test different visual contexts to see what resonates with your audience

• Create seasonal content without scheduling new product photography

• Maintain visual consistency across your product line with similar backgrounds

How to Get Started

1. Select Your Product

• Navigate to the Photoshoot tool in your Icon dashboard

• Browse your product images in the "Select Product" section

• Click on the product you want to feature in new environments

• Review your selection in the "Product Preview" panel

2. Choose Your Background Approach

• AI Prompts: Write or select a descriptive prompt (e.g., "Product on marble countertop with morning light")

• Colors: Choose a simple colored background or gradient from the palette for clean, minimal product shots

• Upload: Import your own background image for complete control over the setting

3. Generate Your Product Photos

• Review your settings and make any final adjustments

• Click the "Generate product images" button

• Wait approximately 1-2 minutes as our AI creates your new product visuals

4. Review and Manage Your Images

• Browse through the generated images in the "Product Photos" section

• Hover over each image to access quick actions:

  • Download: Save individual images to your device

  • Delete: Remove unwanted variations

  • Edit: Open the image in our built-in editor for further customization

5. Fine-tune Your Images (Optional)

• Click "Start editing" on your chosen image

• Add text overlays, graphics, or adjust image properties

• Save your edited version for immediate use in your marketing

Pro Tips

• Be specific with prompts: "Coffee mug on rustic wooden table with morning sunlight" works better than just "coffee mug on table"

• Try different angles: Generate multiple variations to find the perfect product placement

• Combine with other Icon tools: Use your Photoshoot images in Kanva or AdGPT for complete ad creation

• Create seasonal collections: Quickly generate holiday or seasonal versions of your product imagery

Best Practices

• Start with high-quality, well-lit product photos (no need for transparent backgrounds—Icon will automatically remove existing backgrounds for you)

• Ensure your product images are properly cropped with the product centered

• Experiment with both simple and complex backgrounds to find what works best

• Save your favorite prompts for consistent styling across multiple products